Show up like nobody else

Read time: 4 mins…

Welcome back tutors and tuition centre owners! 🫡

This week’s tutor growth guide covers:
💡 The Number 1 Student Acquisition Mistake
🚀 How to Outspend Your Competition in Education
🍲 Shrewsbury Market Lessons on Investing in Quality

Let’s dive in… 👇

This weekend, I visited Shrewsbury Market and was struck by the diverse, high-quality food stalls – all offering bespoke experiences from different parts of the world.

Each vendor wasn’t focused on cutting costs; instead, they invested in quality, presentation, and a unique experience that made them stand out.
This experience got me thinking about the education sector, particularly for tutors and tuition centre owners.

Here’s a thought to get your brain churning on a Monday…
There’s one major mistake many educators make when acquiring new students – and it’s not about money.
Even those with plenty of resources can fall into this trap.
It’s a mental error in the way you think about attracting students.
Too many tutors and tuition centres obsess over getting students as cheaply as possible.

They chase the lowest cost-per-lead, much like moths drawn to a dim, flickering light.
By doing so, they miss out on a significant competitive advantage: the ability to invest in quality and outspend the competition.
When you opt for a cheap, minimal approach, you’re limiting what you can offer.
But if you shift your strategy and get your economics right, you can invest in speed, growth, and create a premium learning experience that sets you apart.
Smart educators know that the secret isn’t in slashing costs – it’s in spending strategically to create a standout brand.
Consider this: while 99% of tuition providers might settle for basic, cost-cutting materials or generic online ads, the top 1% invest boldly in full-colour, professionally designed marketing collateral that reflects the quality of their teaching.
They ask, “What can I do to ensure prospective students not only notice me but are compelled to engage with my educational offering?”
That’s the difference between blending in and becoming the go-to tuition centre in your market.

The lesson from Shrewsbury Market is clear.
Just as the standout vendors invest in unique, quality presentations to attract discerning food lovers, your tuition business should invest in premium strategies that highlight the true value of your educational expertise.
When you show up like nobody else and invest like nobody else, you transform your brand from just another option into the best choice for quality education.
So here’s the big question for you this week: What can you do to change the economics of acquiring a student and build a strategy that allows you to outspend your competition?

Have a great week, and if you’d like some help refining your student acquisition strategy to create a thriving, premium tuition business, then give me a call.