Missed Calls = Missed Customers (Don’t Let It Happen to You)

June 17, 2025 | Read Online
Read time: 3 mins…

Welcome back, tutors 👋

📞 The parent you didn’t know tried to enrol
🚫 Why unanswered calls = lost trust and missed income
🛠️ 3 simple fixes to stop enrolment inquiries slipping away
💡 The moment I realised parents won’t keep chasing

Let’s dive in…👇

📞 The parent you didn’t know tried to enrol

Last week, I was calling a few businesses about our new Didsbury Cricket Club Business Club. One tuition centre didn’t answer. I tried again—still nothing. The third time, someone answered, then immediately hung up. No voicemail. No message option. Nothing.

Now imagine that was a parent looking for urgent maths or English help for their child.
Would they try three times?
Absolutely not.

They’d have called the next tuition centre on Google—and booked with them instead.

🚫 Why unanswered calls = lost enrolments

Here’s what most tuition centre owners don’t realise:

Every missed call could be a lost student.
And that’s not just a one-off fee. That’s £1,000+ per year in potential recurring income walking away—because no one picked up the phone.

Parents are usually calling:

• When they’re worried about an exam

• When they’ve finally decided to get help

• When they’re ready to book

And if they don’t get through, they won’t wait. They won’t leave a voicemail. They’ll move on to the next tuition centre that does answer.

📊 Studies show that calling back within 10 minutes makes it 4x more likely that a lead becomes a customer.

🛠️ 3 ways to stop missing enrolments

Here’s how to make sure you never let another student slip through the cracks:

1. Use a professional answering service
Even after hours, a polite voice can take messages, capture contact details, and reassure parents that they’ll be contacted soon.

2. Track missed calls
Use call tracking on your business line. You’ll be surprised how many calls are missed during teaching time or between sessions.

3. Prioritise follow-up
Missed a call? Ring back immediately. Parents are often speaking to multiple centres. The fastest one to respond wins their trust—and their booking.

💡 Mindset shift: Every ring is a parent choosing YOU

A ringing phone is a parent making a decision about their child’s future.
Would you ignore them if they were standing in your waiting room?
Of course not.

That’s why your phone systems and follow-up strategy are just as important as your teaching.

📲 Want help getting this set up, so no more enrolments slip through the cracks?

Drop me a message. I’ve helped other centre owners increase bookings just by answering their phones better.

Let’s make sure no opportunity goes to waste.

Give me a call today- 0161 860 6888